We hit the ground running for Artistry by Amway, dropping their beauty cream in China back in ’09 with some serious flair. The move? Snag three Chinese icons to flex every angle of this brand’s magic. First up, the top ballet dancer—pure grace, slamming the “artistic” vibe, all about beauty and style. Then, a sharp TV host, bringing the “intelligence” heat—Artistry’s tech is next-level, packing every skin nutrient you didn’t know you needed. And the closer? A stunning model, the supreme beauty, showing off the cream’s jaw-dropping results like it’s no big deal.
We threw these three into a multi-million-dollar TVC and a nationwide blitz, set in a trippy “cosmic” world where their talents collide—think mega meeting in the stars, oozing cred. It was a vibe: cosmic visuals, big energy, and a message that screamed “this stuff works.” China ate it up—Artistry’s cred shot through the roof.
We played it bold and brilliant for Artistry, turning a cream into a cosmic flex. Who’s glowing with us?

Why This Slaps:

• Cool & Hype: “Trippy,” “slamming,” and “flex” keep it fresh and popping.
• Strategic “We”: Positions “we” as the slick crew orchestrating the cosmic vision.
• Nails the Brief: Ties the three personalities to artistry, tech, and results, with a cosmic twist.
• Big Win Energy: Highlights the campaign’s scale and success with swagger.