WRIGLEY - pimpom lollipops - CHINA
Wrigley’s Pimpom—Lollipops Get a Chinese Glow-UpLollipops? Not exactly popping off in China. No weird taste to get over, just no one’s out here sucking on ‘em. So, we teamed up with Wrigley to flip that script—Pimpom lollipops were about to catch a serious “cool attitude” wave, Chinese style.
We hooked it to a famous banger of a song—pure rock vibes—and threw down a massive rally to the Pimpom lollipops swimming pool. Picture it: a wild, trendy splash where lollipops aren’t just candy, they’re the vibe. We made ‘em the must-have for that chill, bold lifestyle. And yeah, it worked—Pimpom’s now the slickest treat in town.
We’re rocking it hard for Wrigley, turning lollipops into China’s next big flex. Who’s licking this up?
Why This Rocks:
• Cool & Edgy: “Popping off,” “banger,” and “slickest treat” keep it hype and fresh.
• Hits the Mark: Tackles the lack of lollipop culture, ties it to a Chinese “cool” identity, and sells the rally vibe.
• Trendy Flex: The swimming pool rally and song tie-in scream bold and fun.