We’re Revamping Watsons—Asia’s Cosmetic King Hits BackWe’re stoked to shake things up for Watsons, the biggest cosmetics retailer in China and a total beast across Asia. The mission? Rebrand and renovate their stores to flex against Sephora, that fancy French player with the premium vibes. We had to own a bold color and style—something that screams Watsons but with serious cred.

So, we dropped some private label brands that are straight-up trendy and pro-level sleek—ready to go toe-to-toe with Sephora’s own lineup. Our target? Not quite the ultra-premium crowd, but peeps who want that “smart choice” glow—cosmetics that feel clever, cool, and worth it. The vibe was a hit, and now we’re taking it everywhere, leveling up to men’s cosmetics and beyond.

We’re playing it sharp for Watsons, turning heads and snagging hearts across the board. Who’s ready to shop this glow-up?

Why This Slays?

• Easy & Cool: “Flex,” “straight-up trendy,” and “glow-up” keep it laid-back yet hype.
• Core Vibes: Nails the competition with Sephora, the visual identity goal, and the “smart choice” positioning.
• Success Flex: Highlights the win and expansion to men’s cosmetics with a chill confidence.