We’re Bringing Gerber to China—And It’s a Game-Changer
We get it—Chinese parents are over the trust drama with local baby milk powder. That’s why we’re super stoked to team up with Gerber, the American icon, to drop their premium baby milk powder in China. Made in the USA, this stuff screams quality and trust—total cred for the picky parent crew. Plus, it’s got that premium Gerber glow we know you’ll vibe with.
Our formula? It’s chill on your baby’s tummy and loaded with brain-boosting goodness to help them grow fast—emotionally and mentally—leaving other brands in the dust. We’re going big with this—hitting up stores, online, and TV with a dope campaign for 1.2 billion of you.
We’re strategic AF for our client, and Gerber’s here to slay the baby game in China. Let’s roll!

Why This Rocks:

• Casual & Cool: The tone’s laid-back and trendy, perfect for a fresh, approachable campaign.
• Strategic “We”: Positions “we” as the savvy team behind the launch, confident and in control.
• Hits Key Points: Keeps the trust factor, American quality, and baby benefits front and center, but with swagger.

• • Campaign Flex: The “dope campaign” line ties in the massive 1.2 billion reach with a chill vibe.