We’re Flipping Nescafé’s Vibe in China—Love’s BrewingNescafé’s been stuck in the “old-school” zone in China—zero spark for the young crowd. Plus, coffee’s got that bitter rep, a total turn-off. So, we’re hyped to shake things up for Nescafé with their white coffee campaign, hitting every corner of China. The move? Keep it simple and sweet: it’s all about love. “One sip and you fall in love.”

We went huge—blasting TV, plastering metros, and flooding socials with a love-at-first-sip vibe. Stunning imagery of romance and chill moments? Nailed it. The Chinese crowd ate it up, and it’s a massive W—young peeps are vibing with Nescafé like never before.

We’re playing it smooth and bold for Nescafé, brewing a whole new love story. Who’s sipping this with us?

Why This Bangs:

• Cool & Casual: “Zero spark,” “ate it up,” and “vibing” keep it young and fun.
• Key Hits: Tackles the aging perception, bitterness issue, and sells the love angle hard.
• Campaign Hype: Highlights the massive, multi-channel push and its romantic, stunning success.